Feedback from February 2011 about rent campaigns
Your feedback is important!
This page shows you what you have told us about In Touch, our quarterly customer magazine. We have also included what we are changing as a direct result from the feedback you provided from our e:Talk questionnaire.
Your feedback from February 2011 about rent campaigns
13 of you signed up to e:Talk and filled in our questionnaire.
e:Talk question What you said
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Looking at the image above, how much do you agree or disagree with the following statement? ‘If you were behind with your rent would a campaign like this encourage you to catch up?’
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Strongly agree: 76.92% (10 of 13 votes)
Slightly agree: 23.08% (3 of 13 votes)
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Did you see our Christmas rents campaign?
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No: 53.85% (7 of 13 votes)
Yes: 46.15% (6 of 13 votes)
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If yes, where?
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Large street posters: 33.33% (2 of 6 votes)
Sheffield Homes’ website: 33.33% (2 of 6 votes)
Other: 16.67% (1 of 6 votes)
Received a Christmas card: 16.67% (1 of 6 votes)
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Please tell us how you would like us to communicate with you?
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Email: 84.62% (11 of 13 votes)
By post: 53.85% (7 of 13 votes)
Posters / leaflets: 46.15% (6 of 13 votes)
Local press: 46.15% (6 of 13 votes)
Radio adverts: 30.77% (4 of 13 votes)
TV adverts: 30.77% (4 of 13 votes)
Internet: 30.77% (4 of 13 votes)
Direct contact with rent officers: 15.38% (2 of 13 votes)
Online social media sites: 7.69% (1 of 13 votes)
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Where do you think we should put our information / adverts about paying rent?
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Local Housing Office: 84.62% (11 of 13 votes)
Local shops: 76.92% (10 of 13 votes)
Public transport: 61.54% (8 of 13 votes)
Post office: 53.85% (7 of 13 votes)
Local library: 46.15% (6 of 13 votes)
GP surgeries: 46.15% (6 of 13 votes)
Large outdoor poster sites: 23.08% (3 of 13 votes)
Bingo halls and betting shops: 15.38% (2 of 13 votes)
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Tell us about any other ideas you have about how we can communicate with customers to encourage them to keep a clear rent account?
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- Letters
- The Sheffield Forum is a great way to communicate with the people of Sheffield as it is widely used. A post on there giving information, allows people to make a comment or privately email about information they are looking for and need.
- When the statements are sent out about your rent make sure that they are up to date. They are always a few weeks behind so you don't know whether you are in front or not.
- If TV campaign is to be done again, it must be from both transmitters.
- A friendly phone call letter or email with supportive advice from a well informed advisor.
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What we're going to change as a result of your feedback
Campaign message / style
10 out of 13 of you told us that last years Christmas rent campaign would encourage you to catch up with your rent if you were behind. We will look to use similar cartoons and illustrations for future campaigns.
We will also continue to consult with customers as we develop future campaigns.
How we promote the Christmas campaign
Your feedback tells us that, where customers saw last years campaign, most of you saw the large outdoor posters, information on our website and the rents Christmas card. This year we plan to do the same.
You also told us (11 out of 13 of you) that email is your prefered way for us to contact you. As a result we have started using email more in our campaigns. For example, we recently included emails in our Spring into action campaign.
Your ideas
We have received some excellent ideas in your feedback to us. One of the main themes was to be able to access supportive advice from a well informed advisor.
We’ve teamed up with the Citizens Advice Bureau Debt Support Unit and Sheffield Credit Union to provide further help with your money. A debt advice and money advice worker will be able to provide help and advice with money management and debt.
Sheffield Homes' dedicated Money Advice team has also held a series of community based training sessions to help with things like setting up a bank account, saving on energy costs and budgeting.
Your feedback is important! Thank you to everyone who has given us their views. Please look out for the next e:Talk questionnaire which will be launched in October 2011.
